Website Optimization Specialist

Status: Full-time (Remote)

Reports to: Director of Tech 

Team: Marketing + Tech

Compensation & logistics

• Competitive salary + performance bonus tied to booked revenue impact
• Benefits + gear + learning budget
• Location flexible; core collaboration hours aligned to CST

The Opportunity

You won’t just design experiments—you’ll build and run the systems that power a luxury booking funnel. This role blends deep analytical rigor with hands-on technical execution. Every test you deploy directly impacts millions in potential revenue and fuels a hospitality brand redefining what luxury feels like online. 

We’re looking for a technical CRO architect who thrives in data, automation, and code—someone who can turn insight into deployed experiments without waiting on a dev queue.

Core Mission

Turn traffic into transactions by engineering a scalable experimentation framework that spans site, booking engine, and post-purchase experiences.

You’ll own the data layer, test infrastructure, and automation that make conversion lift measurable, repeatable, and fast.

What you’ll own

• Technical Infrastructure & Experimentation Systems
  • Build and manage an experimentation framework (Optimizely, VWO, custom server-side testing).
  • Implement and QA event tracking in GA4, GTM, and HubSpot; design clean, consistent data taxonomies.
  • Create a conversion dashboard (Looker Studio or BigQuery → HubSpot integration) for daily visibility into funnel health.
  • Own conversion event pipelines and ensure tracking parity across web, booking engine, CRM, and payment gateways.

• Data Analysis
  • Model funnel drop-off and step-to-step progression.
  • Use statistical methods (MDE, Bayesian or sequential testing) to analyze and prioritize experiments.
  • Apply regression and variance reduction techniques to isolate true lift.
  • Integrate CRO insights into marketing attribution models to connect spend → conversion → revenue.

• Implementation & Automation
  • Ship real tests: deploy HTML/CSS/JS changes directly or through CMS platforms.
  • Automate abandoned-cart workflows, referral triggers, and personalization via HubSpot or custom webhooks.
  • Leverage AI for QA, user-session clustering, and hypothesis generation.

• UX & Optimization (30%)
  • Wireframe and prototype improved booking flows in Figma.
  • Audit and enhance mobile site speed, Core Web Vitals, and form UX.
  • Partner with design/marketing to implement visual tests for offer presentation and trust signals.
  • Consolidate and prioritize design stakeholder requests from dept. leaders

 Non-negotiable outcomes (first 90 days)

• Stand up a robust CRO data layer: unified events, clean tagging, validated metrics.

• Deploy 12–16 experiments with full documentation and pre-analysis plans.
  • Implement at least 5 winners permanently with a documented measurable lift
  • Deliver a measurable lift in checkout completion and add-on attach rate.

• Launch a daily CRO dashboard with conversion, test velocity, and revenue attribution.

Skills & experience you bring

• Analytics & Data: GA4, GTM, HubSpot CRM analytics, SQL, Looker Studio, or BigQuery.
• Experimentation: Optimizely, VWO, GA4 or server-side testing via CDN or JS frameworks.
• Tagging & QA: GTM container management, event debugging, and conversion validation.
• CMS & Frontend: Webflow, HubSpot CMS, HTML/CSS/JS (able to implement).
• Automation: Webhooks, HubSpot workflows, APIs, or low-code connectors.
• Performance: Familiarity with Core Web Vitals, lazy loading, Lighthouse audits.
• Stats & Data Modeling: A/B testing math, MDE, Bayesian methods, variance reduction.
• Experience identifying UX friction through heatmaps, session replays, surveys, and usability testing.
• Skilled in design prototyping and implementation, using insights from heatmaps, session replays, surveys, and usability tests to directly address UX friction and improve conversion.
• Optional Plus: Python or R for deeper analytics and data validation.

Equal Opportunity

We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.

💡 Know someone perfect for this role? Refer them and earn a $1,000 reward !

*Referral reward will be paid at 6 months of employment