Email Marketing & Paid Social Lead
We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you raise the standard and ship results, we want to hear from you.
Connect with dreamers and turn inspiration into bookings through email and social.
Why this role exists:
Actively Hiring | Full-Time | Remote
We’re scaling a luxury hospitality brand where every click must turn into nights booked and every stay should multiply future revenue. Your mission: architect the growth engine—write, design, launch, and measure—so attention becomes reservations, upsells, and repeat visits.
The Bar (read this twice):
This is hard mode. You’ll need to:
- Think like a scientist 🧪
- Ship like a startup 🚀
- Hold yourself to a pro athlete’s standard 🏆
If you can’t deliver measurable wins weekly, this won’t be fun for you
About Us:
Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.
Meaningful work. Meaningful relationships.
We Are an AI-First Company:
At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.
By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact.
Company Core Values:
- Best is the Standard – Excellence is the only standard.
- All-In – Commit fully, take ownership, and give your best.
- Move Fast – Speed and efficiency drive success.
- Wow Every Guest – Create exceptional experiences that leave a lasting impact.
What you'll own:
Lifecycle (Email + SMS)
- Stand up and scale: welcome, browse/booking abandonment, price-drop, pre-arrival, in-stay upsell, post-stay, VIP/loyalty, win-back
- Segmentation, dynamic content, send-time logic, deliverability discipline
Paid Social (Creative + Media)
- Meta, Google, YouTube: prospecting → retargeting → loyalty
- Weekly creative sprints (UGC, motion, static) with ruthless test + scale rules
Integrated Campaigns
- Seasonal promos, product drops, spa pushes, creator collabs
- Own calendar, briefs, assets, QA, pacing, post-mortems
Copy + Design (hands-on)
- Headlines, hooks, microcopy, CTAs
- Build/design in Figma + ESP; edit motion when needed
- Marry luxury brand voice with direct-response rigor
Analytics & Attribution
- GA4, UTMs, cohorts, lift tests, daily dashboards the exec team trusts
QA + Compliance
- Rendering, links, pixels, event integrity
- SMS/TCPA + CAN-SPAM guardrails (without killing performance)
Non-Negotiable Outcomes (First 90 Days):
- Lifecycle revenue: Launch/repair 10+ core flows; drive lifecycle (email+SMS) to ≥25% of booked revenue with incrementality proven via holdouts.
- Creative throughput: Ship 40–60 net-new paid social creatives across ≥6 angles; ≥10% win rate at target CAC.
- Efficiency: Improve new-guest CAC by ≥15% at equal or higher volume (brand-search leakage controlled).
- Conversion paths: Launch ad → LP bundles with message match; deliver +20% CTR or +10% LP CVR on winners.
- Abandonment fix: Cut booking-flow abandonment via a 3-step browse→cart→checkout series; publish before/after metrics.
- Dashboards: Stand up a single source of truth (daily): send volume, OR/CTR/CVR, opt-outs, revenue, CAC/ROAS, attach rate, by segment/device/channel.
Skills & Experience You Bring:
- 6–10+ years across lifecycle, paid social, and integrated campaigns with a portfolio tied to revenue.
- Elite copywriting (hooks, narrative arcs, objection handling) + clean, modern design (Figma).
- Platform mastery: Klaviyo/Braze/Iterable, Meta/TikTok Ads, GA4/GTM, Looker Studio/Mode, basic SQL/Sheets.
- Testing chops: A/B frameworks, pre-analysis plans, MDE/power instincts; conversion lift tests; UTMs that stay clean.
- Mobile-first UX sense; can partner with CRO to align claims, proof, and CTAs.
- Deliverability + compliance instincts without neutering performance (CAN-SPAM, TCPA).
- Bonus: hospitality/booking engines, spa/experience upsell logic, creator/UGC orchestration, After Effects/CapCut.
Tooling you’ll likely touch:
Klaviyo/Braze/Iterable, Postscript/Attentive, GA4, GTM, Looker Studio/Mode, Meta/TikTok/YouTube, Figma, Hotjar/Clarity, CapCut/AE/Premiere, Sheets/SQL, Notion/Asana.
How We Work:
- Make the requirements less dumb. Challenge assumptions, simplify offers.
- Delete before you add. Remove friction, then optimize.
- Speed is a feature. Weekly test velocity beats quarterly “big bangs.”
- Reality > opinions. We keep what the data defends.
- AI-first. Use AI to ideate angles, generate variants, analyze sessions—and then verify with data.
What Success Looks Like (12 Months):
- Double-digit lift in end-to-end booking conversion and lower CAC at higher spend
- Lifecycle becomes a profit center, with rising attach rates that don’t harm core bookings
- A creative + campaign machine: cadence, >30% win rate, living playbook, predictable revenue spikes
Compensation & Logistics:
- Competitive salary + performance bonus tied to revenue + efficiency (CAC/ROAS)
- Benefits, gear, learning budget
- Location flexible; core hours aligned to CST
Know the perfect person for this role?
$1,000 cash reward if you refer the person we hire!
Click here to see why Bolt Farm Treehouse is an amazing team to join!
*Referral reward will be paid at 6 months of employment
- Department
- Marketing
- Locations
- Bolt Farm Treehouse