Email Marketing & Paid Social Lead

Full-time |  Reports to: Marketing Director | Team: Marketing

Why this role exists: 

We’re scaling a luxury hospitality brand where every click must turn into nights booked and every stay should multiply future revenue. Your mission: architect the growth engine—write, design, launch, and measure—so attention becomes reservations, upsells, and repeat visits.

The Bar (read this twice): 

This is hard mode. You’ll need to:

• Think like a scientist 🧪
  
• Ship like a startup 🚀
  
• Hold yourself to a pro athlete’s standard 🏆
  

If you can’t deliver measurable wins weekly, this won’t be fun for you

About Us: 

Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world. 

Meaningful work. Meaningful relationships.

We Are an AI-First Company: 

At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.

By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact.

Company Core Values:

• Best is the Standard – Excellence is the only standard.
• All-In – Commit fully, take ownership, and give your best.
• Move Fast – Speed and efficiency drive success.
• Wow Every Guest – Create exceptional experiences that leave a lasting impact.

What you'll own: 

Lifecycle (Email + SMS)

• Stand up and scale: welcome, browse/booking abandonment, price-drop, pre-arrival, in-stay upsell, post-stay, VIP/loyalty, win-back
  
• Segmentation, dynamic content, send-time logic, deliverability discipline
  

Paid Social (Creative + Media)

• Meta, Google, YouTube: prospecting → retargeting → loyalty
  
• Weekly creative sprints (UGC, motion, static) with ruthless test + scale rules
  

Integrated Campaigns

• Seasonal promos, product drops, spa pushes, creator collabs
  
• Own calendar, briefs, assets, QA, pacing, post-mortems
  

Copy + Design (hands-on)

• Headlines, hooks, microcopy, CTAs
  
• Build/design in Figma + ESP; edit motion when needed
  
• Marry luxury brand voice with direct-response rigor
  

Analytics & Attribution

• GA4, UTMs, cohorts, lift tests, daily dashboards the exec team trusts
  

QA + Compliance

• Rendering, links, pixels, event integrity
  
• SMS/TCPA + CAN-SPAM guardrails (without killing performance)

Non-Negotiable Outcomes (First 90 Days): 

• Lifecycle revenue: Launch/repair 10+ core flows; drive lifecycle (email+SMS) to ≥25% of booked revenue with incrementality proven via holdouts.
• Creative throughput: Ship 40–60 net-new paid social creatives across ≥6 angles; ≥10% win rate at target CAC.
• Efficiency: Improve new-guest CAC by ≥15% at equal or higher volume (brand-search leakage controlled).
• Conversion paths: Launch ad → LP bundles with message match; deliver +20% CTR or +10% LP CVR on winners.
• Abandonment fix: Cut booking-flow abandonment via a 3-step browse→cart→checkout series; publish before/after metrics.
• Dashboards: Stand up a single source of truth (daily): send volume, OR/CTR/CVR, opt-outs, revenue, CAC/ROAS, attach rate, by segment/device/channel.

Skills & Experience You Bring: 

• 6–10+ years across lifecycle, paid social, and integrated campaigns with a portfolio tied to revenue.
• Elite copywriting (hooks, narrative arcs, objection handling) + clean, modern design (Figma).
• Platform mastery: Klaviyo/Braze/Iterable, Meta/TikTok Ads, GA4/GTM, Looker Studio/Mode, basic SQL/Sheets.
• Testing chops: A/B frameworks, pre-analysis plans, MDE/power instincts; conversion lift tests; UTMs that stay clean.
• Mobile-first UX sense; can partner with CRO to align claims, proof, and CTAs.
• Deliverability + compliance instincts without neutering performance (CAN-SPAM, TCPA).
• Bonus: hospitality/booking engines, spa/experience upsell logic, creator/UGC orchestration, After Effects/CapCut.

Tooling you’ll likely touch: 

Klaviyo/Braze/Iterable, Postscript/Attentive, GA4, GTM, Looker Studio/Mode, Meta/TikTok/YouTube, Figma, Hotjar/Clarity, CapCut/AE/Premiere, Sheets/SQL, Notion/Asana.

How We Work: 

• Make the requirements less dumb. Challenge assumptions, simplify offers.
• Delete before you add. Remove friction, then optimize.
• Speed is a feature. Weekly test velocity beats quarterly “big bangs.”
• Reality > opinions. We keep what the data defends.
• AI-first. Use AI to ideate angles, generate variants, analyze sessions—and then verify with data.

What Success Looks Like (12 Months): 

• Double-digit lift in end-to-end booking conversion and lower CAC at higher spend
  
• Lifecycle becomes a profit center, with rising attach rates that don’t harm core bookings
  
• A creative + campaign machine: cadence, >30% win rate, living playbook, predictable revenue spikes

Compensation & Logistics: 

• Competitive salary + performance bonus tied to revenue + efficiency (CAC/ROAS)
  
• Benefits, gear, learning budget
  
• Location flexible; core hours aligned to CST

Know the perfect person for this role?

$1,000 cash reward if you refer the person we hire!

Click here to see why Bolt Farm Treehouse is an amazing team to join!

*Referral reward will be paid at 6 months of employment